Bethpage HELOC Campaign

Fall Refresh

Refreshed the Bethpage HELOC campaign for Fall, broadening its focus to highlight the diverse uses for a Home Equity Line of Credit (HELOC) beyond just home renovations. This campaign emphasized how members can "accomplish more" with a HELOC, showcasing its versatility and wide-ranging benefits.

This comprehensive campaign spanned multiple channels, including a compelling mailer, eye-catching poster, dynamic Inlighten screen, and a suite of digital assets. Each piece was designed to create a cohesive and impactful presentation, ensuring broad visibility and resonating with our target audience.