Bethpage Student Promotion

Summer 2023

Celebrated the launch of Bethpage's new student accounts with an energetic and appealing campaign for the 2023 Summer Student Promotion. Combining the excitement of savings with the promotion's Bethpage-branded sling bag giveaway with each new student account opening, this campaign made a splash!

The campaign utilized a dynamic mix of outreach channels to ensure broad visibility and appeal. This included a splashy mailer, a life-sized in-branch display, a variety of engaging branch collateral, informative buckslips, and fun digital content. This cohesive, multi-channel approach effectively reached our target audience and drove participation, making a notable impact.