Bethpage Student Promotion

Summer 2024

Designed and executed a vibrant campaign for Bethpage's 2024 Summer Student Promotion, targeting kids and parents with a fun and engaging offer. The promotion featured a Bethpage-branded soccer ball giveaway with each new student account opened, emphasizing the excitement of summer and the benefits of saving.

The campaign utilized a comprehensive mix of outreach channels, including an eye-catching mailer, a life-sized in-branch display, variety of engaging branch collateral, and playful digital content. This multi-channel approach ensured broad visibility and appeal, effectively reaching our target audience and encouraging participation.